Optimize user experience, monetize data content, and keep control of the RAN with the Altobridge Data “on-loading” solution.
Conversely, where Wi-Fi is not an option, the operator has no alternative but to provision the backhaul network to its maximum capacity in order to support user requested content, even if there is no revenue generated for carrying that content.
For the past 10 years, Altobridge has focused on backhaul capacity reduction through optimising RAN message content between the base station and the base station control elements. These systems are deployable and measurable today. Now, in a further innovative breakthrough, Altobridge has developed the ability to manage content delivered to the mobile user in a seamless, business controlled way for mobile operators.
Off-loading versus “on-loading”
Predictions for mobile traffic loads say that 60 – 70 % of traffic content will be mobile video. This surge in demand will heavily skew capital and operational costs in order to cope with the impact of content that will, most likely, not increase ARPU. Today, operators are looking at ways to manage this traffic and find business models which could commercially monetize this data.
Look to return commercially exploitable content back on to your network and position it there for easy delivery to customers.
“On-loading”, not off-loading, is the way forward, to bring value back to network operators and subscribers alike.